We don’t know where the industry and our attitudes towards grooming will be in the next ten years. Instead, I want to take a more practical approach and look within the next five years.
3 minute read
The male grooming
industry is rapidly growing. The products category alone is expected to reach
US$78.6 billion by 2023 and you could see why some of our favorite brands are
rolling out new products faster than we could finish our last purchase! I’m not
here to talk about shampoos and conditioners though! I want to shed some light
on the emerging sectors that I suspect will become commonplace grooming
practices within the industry. We could talk about the various statistics for
the entire day but we don’t know where the industry and our attitudes towards
grooming will be in the next ten years (as some grooming influencers are
already predicting). Instead, I want to take a more practical approach and look
within the next five years. Herewith, my opinions of I predict to be the norm
of grooming for the next five years… part one!
1. “Bro”-tox
As the life expectancy of men are
increasing, we’re putting off retirement at a later age…because don’t we just
love working! Consequently, this creates a pressure to keep up physical
appearances with younger colleagues and hence, seek out non-invasive plastic
surgery procedures. It’s a reason they’re called “lunchtime procedures” – you
don’t have to take an extended down-time or go under the knife, like in
traditional plastic surgery procedures to rejuvenate your appearance and quite
frankly, who the heck does?! Modern day cosmetic procedures can be done is less
than half an hour and they present less health risks than the traditional
lifts, tucks and nips. A needle and syringe and some good ole’ collagen,
juvederm, perlance or other dermal fillers can more effectively do the trick of
removing worry lines, crows feet, dark circles and other age-adding facial
imperfections. I’ve even read of an article where you can get “scro-tox” for
the wrinkles on your balls… however, we’ll save scro-tox for another article!
2. Laser
beard removal
There’s nothing new about laser beard
removal. In fact, its been around since as early as 2012 but it’s becoming more
popular now as laser technology and men’s attitudes towards grooming has
changed. Not to mention, back then only a few spas and skin care clinics
offered the service. Many independent spas offer this specialized laser
treatment today and its much more affordable when it was first introduced. So
why not just shave instead?! Well, for starters, razor bumps….period! You get
razor bumps from shaving and then have to shave again to so you don’t get razor
bumps from the first time you shaved… and it goes on until your face starts
looking like a Baby Ruth instead of a baby-butt. The average guy could shave up
to four times a week and I personally know guys who shave every morning. It’s
not a procedure I’d personally do because I simply love my beard. However, I
can see the benefits because you get a couple treatments done (or more
depending on your consultation with the spa) and don’t have to worry about
shaving for the next six to eight months! The procedure isn’t that expensive
when you factor in the time you’ll be saving in the morning from not having to
shave – not to mention, your skin will look amazing and razor-bump-free!
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